Top Level Numbers
The larger top number includes all orders with purchase costs along with "Refunded" orders (orders marked as refunded within OAGenius). It excludes orders marked as "Cancelled" within OAGenius.
The smaller number on the bottom includes all orders without purchase costs. This calculation also excludes orders marked as "Cancelled" within OAGenius.
#Orders / #Units - The first number is the total number of orders generated within the date range and filters selected. The second number is the total number of units ordered.
Gross Sales - The total amount the buyer paid for the product including Taxes and Marketplace Fee's.
Tax Collected -The total amount of taxes collected from the sales generated on the marketplace.
Net Sales - The total amount that the buyer paid minus the taxes paid.
Marketplace Fee - The fee that Walmart takes based on your Net Sales (15%).
Purchase Cost - Purchase Cost is what you paid to purchase the product from the supplier.
Net Profit - The Net Profit calculation is Net Profit = Net Sales - Marketplace Fee - Purchase Cost.
Net Margin - The Net Margin calculation is Net Margin = Net profit / Net Sales
# Refunds / $ Refunds - On the left we show the number of total refunds. On the right we calculate the net loss or gain as a result of refunded orders.
Refund Rate - This is the percentage of refunds compared to the number of orders generated within the specific date range and filters set.